How to blog with passion

I have been shortlisted for two awards in the prestigious Brilliance in Blogging awards run by BritMums, the UK’s largest collective of lifestyle bloggers.

My nominations for the categories Inspire and Commentary came a few weeks after I made the final of the Swan UK blogging awards.

I first started blogging last August, a week after my two-year-old daughter, Yasmin, was diagnosed with leukaemia. My husband is a photographer, and in the wake of the diagnosis, we both wanted to create something positive out of the situation we found ourselves in. We started Our Life With Leukaemia  to document our story, with the main aim of raising money for Great Ormond Street Children’s Hospital where our daughter receives treatment but also to improve awareness of childhood cancer. Happily, Yasmin is now on maintenance treatment with an excellent prognosis and we have raised more than £25,000 for the hospital’s charity.

Press coverage has ensured the blog has reached a wide audience.

On the surface, a corporate blog may seem quite a different product to a personal blog – but to be successful they need the same ingredients: real passion and knowledge of the subject and great stories.

A good corporate blog will showcase the talent and expertise of its people and, if promoted in the right channels, can become known for its thought leadership.

But it’s important to remember a few key rules.

:: Don’t be too formal or you will sound like the rest of your corporate website.

:: Try to keep things simple; avoid jargon and corporate speak.

:: Update at least once a month to avoid looking stale. Although 60% of US businesses have a corporate blog, only 35% of those actively blog once a month or more, according to

:: Use other social media to market your blog.

If you would like advice on setting up a blog and the style and substance of its content, do get in touch. We can advise on all aspects of social media.

And to vote for me in the BritMums awards in the Inspire and Commentary categories visit here.


May 1, 2013