Courses for PRs


Every PR should attend this day… it’s so useful. Not just for new PRs but a great refresher for anyone in the industry.”

Sandra Amos, PR Executive, Commotion Communications

We regularly run our hugely popular Ultimate Media Training Day for PRs in central London but we can also bring it in-house to your offices anywhere in the country. The training day leaves PRs bursting with motivation and full of new ideas that they can immediately put into practice.

A really inspiring and thought-provoking day. I’ve already been pitching away with my new technique to great results and happy clients!”

Kirsty MacGeough, Senior Account Executive, Steely Fox

It combines our four most popular courses:



Journalist Secrets reveals the inner workings of the media and how it chooses what to cover and why. Learn about the day in the life of a journalist, how stories make it into the press, the role of agencies and the importance of building your network.



Press Release Bootcamp covers the essential tools to craft must-read releases, find the hidden news stories to make journalists take notice and practical tips on sending out your message. The majority of press releases sent to journalists are deleted – learn how to make sure yours isn’t.



Pitch Perfect reveals the tips and tricks to get journalists listening to your phone call and replying to your email. From tailoring your approach, what to say and how to get journos on your side, you’ll never dread picking up the phone again!



Twitter Taster shows you how to make Twitter work for you and your clients, from knowing how to get in touch with journalists on social media, what to say online and what to avoid, and how to gain more followers.




As well as the above four courses, which we can offer as stand-alone courses for your team, we offer courses on the following topics for PRs:

Star Power
Fame sells. We reveal how to 
get celebrities on board with 
your brand

Crisis Management
How to manage the press when your client is at the centre of a
 media storm

Social Media
How to use Twitter and Facebook effectively and avoid the perils and pitfalls of social media